Ceramics made in Italy

Products Made in Italy

Italy is a country with a thousand resources and potential, and despite the not so favorable period from the economic point of view, creativity knows no inflations or devaluations.
Fashion, design, crafts are just some of the sectors that have made us great in the world and have contributed and are still contributing with great effort to drag our economy.

But how is it possible to create a product able to establish itself in a market so global not to fear competitors? The secret lies in the quality and clearly in the originality of the product: it is now established that present to the public an object imbued with aesthetic research and study of materials is the basis for its success and its diffusion in a market segment receptive and sensitive to the theme.

Many today are the designers who dedicate their passion to create products that meet the above characteristics and appraise our country.
From north to south there are many peculiarities of the territory: we go from the mechanical districts of the North, through the textile of the Center until you get to the food industries of the South; given the vastness of the territory, without generalizing too much, we can say that each region is characterized by certain trends in production, the best of which point on craftsmanship and optimization of typical materials.

An example is given by the ceramic material of natural origin, whose circulation and its craftsmanship have made us famous all over the world: with special D.M. of Industry, Trade and Commerce on June 26, 1997 was, not surprisingly, set the mark of artistic and traditional ceramics that identifies the municipalities in which the ceramic production is relevant.
Also significant is the presence of the annual fair Cersaie, scheduled this year for September 22 to 26, 2014, which sponsors the distribution of ceramic products.

To demonstrate the trend towards the enhancement of local production and the revival of an economy based on products that are 100% Made in Italy, we report two examples of material research carried out by two young designers who, in spite of the regional differences, share a similar goal: submit a product line that shows in a clear and defined way its belonging to the Italian territory.

Ceramics Made in Italy

The first project that we present is by the designer Elisabetta Furin that, thanks to an initiative of the Region Umbria, took part in the project Ceramics Made in Umbria.
Of the 36 ceramic production centers scattered throughout Italy, Umbria, has four, namely Deruta, Tadino Gualdo, Gubbio and Orvieto: the aim is therefore to present a collection that enhances the production of these districts through a policy tended to the internationalization of the product.



For this reason they have created a collection named Banquet Contemporary, with the intent to modernize the old ceramic products whilst respecting tradition.
The theme of the collection declares its willingness to refer to the Etruscan banquet with its pottery and typical products with a more current, contemporary style.

The prototypes designed by the designer and manufactured by 21 different companies enhance the beauty of the raw material with material inserts such as cashmere or color due to the presence of coats of brushstrokes of the traditional colors. All made with the most innovative production techniques mediated on traditional craftsmanship of the product and with an eye to the present given by the aesthetic of the offered products: among them we find chemist's albarelli converted in stackable pots, trays, bottles for beverages, plates, mirrors frame decorated with cashmere inserts, as well as tiles, jars and quatrefoil souvenirs.

The collection was presented on the past July 9th at the Space Umbria former Hospitaller Brothers of Perugia.

Another similar project, different simply because of the geographical location, is presented by Salvatore Spataro, Sicilian architect that last August presented his collection of design titled Design Meets Sicily, a line of self-produced objects created with the objective of reinterpret the character and peculiarities of the Sicilian tradition. The collection consists of three elements: baroqEAT, the Canvagne Lamps and Truppy.



BaroqEat is a collection of porcelain plates, from the contrast base of which emerge the plans of some of the most beautiful baroque churches in Sicily; the canvagne are hanging lamps whose shapes resemble the typical containers in cane and fig wood used in the past to transport the ricotta cheese. Truppy, instead, is inspired by a spinning top and its use may be associated to that of a container or to a simple but original furnishings.

In short, despite the territory of origin, the goal shared by the two designers is one: the use of ceramics to create products that can fit well in a market dynamic and global, while enhancing a process that refers to the tradition and to craftsmanship.