It started in 2003, the International Bathroom Exhibition has been widened and now is at its fifth biennial, and a sellout in pavilions dedicated to it.
In the early years the products related to the bathroom area, were exposed at the Salone del Mobile, but with the expansion and the changing of the conception of the environment, the exposure is best characterized up to find its own identity.
Sanitary Fittings, coatings were exposed in two pavilions in which it was possible to see the best and the novelty of the largest Italian companies.
The trend at the Salone Internazionale del Bagno, which had already been reported in the past months at Cersaie in Bologna, is the research towards the creation of bathroom suites that are no longer mere places of service, but the rooms in which to take care of oneself and of the body.
And to do this you must configure the environment so that it can transmit balance, elegance, tranquility and comfort, bathroom fixtures, showers and tubs, saunas and whirlpool, accessories, wall and floor coverings should be designed accurately to make your own bathroom, large or small, a true oasis of relaxation.
Wandering around the booths was then an opportunity to view solutions to reach the goal described above, without, of course, losing sight of functionality, an essential element in the bathroom.
Ideagroup is presented in the Exhibition at Hall 22 Stand A4, together with the company's flagship collections as Kubik, My Seventy Plus, NYU and Smyle, with two new collections: My Time by Idea and Like, shower cubicle Disenia, an offshoot of the company specializing in the design of shower cubicles and enclosures.
All the products on display show clear signs of careful research of quality materials, high-strength and service areas with a high percentage of moisture, as well as a great deal of attention to product design.
Wood and MDF, together with the colors and shapes revisited for the bathroom fixtures, wash basins and shelves make the bathroom a unique, customized and designed according to the needs of the customer.
The company Starpool brings to the stage the trend of the moment to the creation of an environment designed and dedicated to your well-being: the stand of the exhibition has been shown, among others, the Sweet Collection consisting of 14 products designed by Cristiano Mino for the welfare of measure, the Smart line that combines versatility and attention to the environment and eight new coatings, which are essential for maximum customization: from Eramosa marble Calacatta marble crystal white.
In the show, focusing on the path Heat-Water-Rest, among all the solutions for body care and well-being has issued the SweetSpa, a spa area of 3 square meters designed by Cristiano Mino and rewarded in 2011 with the Red Dot Design Award.
In addition to a meticulous attention to the needs of the customer, all products of the line Sweet, also meet the needs of very actual saving and environmental care: self-closing doors, intelligent heating system with automatic shut off when the doors remain open for more than 30 seconds, Energy Efficent Software for monitoring and maintaining the temperature of the sauna or steam bath.
Speaking of bathroom is impossible not to mention coatings: they play an essential role In furnishing but also in protecting walls from steam and water.
Quoting the coatings of the bathroom is a natural link with the ceramics, placed in an orthogonal between their wall and floor seamless.
During the last years, however, the technology and the advent of new materials has led to a greater choice of substrates and coatings that are well suited to the environment.
And here is the excellent design in collaboration with industry, giving rise to products in line with customer expectations: an example is given by Mutina which has been working with Patricia Urquiola and that, for the Salone Internazionale del Bagno, presents a new collection of wall coverings.
It is Tierras, porcelain presented in the palette of warm colors that recall the colors of the clays and the Mediterranean countries; in addition to visual rendering, very interesting is the possibility to play with the pose, being able to pull different cuts and thereby creating more and different coatings.
This is just a taste of all that has been presented at the Salone: lots of companies have been present and the products featured. Cutting-edge taps, innovative materials for bathroom fixtures, shower trays and wall tiles, sinks, cabinets and towel: in short, furnish and set up a bathroom, thanks to all the proposals that were submitted, it becomes more and more a challenging experience to work in the sector or not.