The bathroom is a complex space, various activities are held, as such, it must be designed considering it as a whole, regardless of its amplitude.
Needless to say, the furniture, accessories, sanitary equipment, together, contribute in defining, positive or negative, the functionality and 'aesthetics.
E 'for this reason that many companies in the industry have different production lines for all the bathroom space, and if this makes it easier for the customer the choice, on the other hand is for the company an extra stimulus to the production of articles that are in tune with one another not only for formal consistency, but also for intelligent technical solutions.
Designing products for an entire room, in fact, is also much more simple: get the full picture of a place on which to intervene certainly helps to solve the most of all the situations that could arise with articles tailored to size, technology, and , why not also design.
The client, in turn, relies on a single source for everything related to your bathroom, with the safety of a design more efficient and therefore more reliable for improvement over time, with all the products monitored by a 'only company.
The experience of ROCA is emblematic in this regard. The company was founded in Spain in 1917 and produces only cast iron radiators for home heating. Over the years the production has implemented diversifying the entire entrepreneurial activity: cast iron boilers, bathtubs, cast iron and steel, sanitary ware, fittings, equipment for air conditioning.
The 80s saw ROCA involved inserting the ceramic industry, while expanding production in other European countries, with the acquisition of factories and production realities of the place.
All these movements have consolidated commercial ROCA as international commercial reality of a certain level, and determined at the same time, the company's desire to concentrate forces in what is now a corporation, Roca Corporaci?n Empresarial SA., In the bathroom .
Roca analyzes the needs, tastes, lifestyle and socio-cultural trends that occur in society and, based on this research, adapts its products and services to new needs that tend to emerge in the market.
The results of a similar approach to the market sector are the constitution of the Roca Design Center and its rib Roca Innovation Lab, which works like a garden of ideas, analysis of materials and technologies to be applied.
In addition, collaborations with designers and studios such as Chipperfield, Herzog & de Meuron, Moneo, Ferrater, Giugiaro, Schmidt & Lackner, Benedito Design, led the brand to win several awards, confirming a commitment to constant to ensure levels quality at the highest level.
The collaboration with the Armani Group is part of this trend and flows into the joint Armani / Roca, born in 2010, characterized by a kind of luxury designer little ostentatious, not exaggerated, yet very sensual, all played on the choice of materials selected specifically for an elegant and refined.
The collection now includes wall coverings, floor, ceiling lighting, taps and accessories and all that is necessary to set up an environment full bath in pure Armani style.
Among the characterizations of a bathroom environment thus conceived is the choice of delimiting the various functional areas with glass walls equipped with regulator optional opacity, to give intimacy and at the same time maintain the fluidity in the use of the spaces, thanks to the mesh network bicolor inserted in the double layer of tempered glass.
It is part of the production philosophy of ROCA commitment to the 'environment, and the award-winning project Greentiles allows full respect throughout the production chain, from design to deployment: Zero Waste production facilities are evidence, with the their production methods of recovery and recycling of waste materials, with the use of raw materials at zero kilometers and 'eco-friendly packaging.
Presented at Cersaie 2012 some news. In addition to Armani Roca offered in two finishes, black and white, to be reported Hide & Seat, the proposal for smart shower space that combines in a single unit the plate, the seat and a storage box.
In addition to being a comfortable space for products to use in the shower, Hide & Seat welcomes, in the space of the seat, a removable basket for towels and hair dryer, and has a liftable seat, to store various soap and sponges.
In-Flow is the new bath that combines comfort and sustainability, with its ergonomic design that allows you to use only 75 liters of water to cover the whole body. The waterfalls side for the 'whirlpool and lateral grooves for the' cascade effect transform the bathroom into a mini spa. The taps are hidden, the panel is touch screen.
Finally, In-Tank Meridian is the first system for toilet to incorporate cassette and unloading within the vessel, for a saving of both water space, for more rapid to install, because it does not need masonry works.
ROCA, THE LEADING GLOBAL BRAND BATHROOM, Italy is
Casarile (MI) - 20080
roca_italia@roca-italia.com
www.roca.com